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Lars-Göran Lundblad

Electronics Marketing Services AB

Lars-Göran Lundblad

Electronics Marketing Services AB

Västmannagatan 72, 11326 Stockholm, Sweden

lars-gorandotlundblad(at)teliadotcom

+46 70 633 05 21

About me

With 35+ years of experience in the electronics industry, Lars-Göran Lundblad has established his own marketing and sales company to provide excellent services to customers in the Nordic market that can benefit from advanced ASIC semiconductor solutions for their product innovations.

Expertise

Customers today need significant expertise to ensure that their semiconductor suppliers provide high quality  cost effective, best-in-class solutions, on time, every  time. This is especially true for custom and/or application specific products. In his work Lars-Göran has gained extensive managerial know-how of all aspects of development, manufacture and supply of semiconductors. This includes technical, logistical and commercial experience in order to match the needs of the customer with the capabilities of the supplier:


- Support and advice to the customer during specification, development, prototyping and evaluation phases

- Project planning, forecasting, ramp-up and logistical support

- Commercial support during contract negotiations, handling of quality issues, ECN/PCN, pricing, volume deliveries and phase-out


Sales representative in Northern Europe for Javelin ASIC Devices.


Javelin ASIC Devices, located at 900 N. San Antonio Rd., Suite 204, Los Altos, CA 94022, USA, is a Full Service Fabless Semiconductor Company,

dedicated to providing turnkey Analog and Mixed Signal ASIC Design along with full Manufacturing (Production and Test) Services.

Experience

Lars-Göran has worked with large electronics companies since early 1980s, initially as Product Marketing Manager for custom microcircuits at RIFA AB, which later became Ericsson Microelectronics. Over the following years, Lars-Göran held several positions in Marketing, Sales and General Management at Ericsson Microelectronics in Kista, Sweden and in Silicon Valley, California. 


In early 2001, Lars-Göran joined Infineon Technologies as Global Account Manager and spent the next 15 years managing design-in support and high volume sales and supply of advanced ASICs to Nordic-based, global telecommunications customers. Based in Infineon's Beijing office from 2007 to 2009, Lars-Göran served as Regional Account Manager/Product Manager for RF and Networking system-on-chip for the Asian market.


Lars-Göran Lundblad Electronics Marketing Services AB was established in 2017 to provide marketing services in Sweden for local and global companies seeking representation in Sweden.